WHY YOU SHOULD BE ADVERTISING ON INSTAGRAM
There are several reasons why Instagram Ads is an ideal platform for reaching local audiences.
First off, Instagram’s business profile format is an incredibly good fit for brick-and-mortar businesses. Your contact information is easily present, including your phone number and email address, which makes it easy for users contact you with just a few clicks. This business profile will even show users where you are on a map and can give them directions for how to find you.
Instagram’s simple business profile is better at driving contact and traffic from users than Facebook’s Pages—on both mobile or desktop. The information is more easily accessible, and the simplicity can help draw users’ attention to your contact information.
Second, Instagram Ads are mobile-only (though you can run mobile-only Facebook Ads). This is a huge advantage, because people are much more likely to visit a brick-and-mortar location when they’re on their phones than when they’re on their desktop computer. This means that you can capture users while they’re out and about or traveling in your area.
For example, imagine that you run a local restaurant and you run locally-targeted ad campaigns. You can show up on users’ feeds while they’re out and about. They’re hungry, they’re nearby and they see an ad with a picture of your mouth-watering fish tacos on them. When they realize you’re nearby, there’s a decent chance they’ll stop by.
See how easy that is? Thanks to the simplicity of Instagram’s business profiles and their mobile-exclusive ads, Instagram is a great way to get in front of local customers and drive people to your door.
If you want to drive more local traffic, Instagram Ads is a great way to do it. The platform’s targeting options gives you everything you need to reach your specific audience. And, Instagram’s simple but direct layout is automatically optimized to encourage users to contact or visit you more than any other mobile social media site. The two combined pack a powerful advertising hit.