WHY YOU SHOULD BE ADVERTISING ON LINKEDIN
How can LinkedIn advertising help my business, you ask? Apart from the fact that it’s a network in which two profiles are opened every second, with more than 400 million users to date who are also your audience, we have found five more reasons why it would be useful to continue to read this article.
Everyone is there!
We’ve said it countless times, but it doesn’t hurt to repeat: the whole world is on the internet! This is not to belittle the importance that traditional advertising once had, but let’s solve this duel with the question: Where do you first look up a product or service that interests you? On the internet, or rather on Google or Facebook? Exactly. According to statistics, 70% of internet users do exactly that. Why would your product or service be any different? Don’t let all the effort you’ve put into production and promotion go to waste simply because you are not present! After all, LinkedIn gathers together a serious bunch who know what they want – and there’s 400 million of them – and such contacts always come in handy for your business, right?
If you are a “special snowflake”
Your product or service is something that is very specific and doesn’t sell every day, the price isn’t small and it can’t be found in the nearest supermarket. It’s not easy for you to design a promotion, right? If besides that you are also a B2B company, it adds another weight on the side of the marketing strategy scales which says in big red letters “CHALLENGE”. This is what Reid Hoffman and the rest of the “kingpins” of LinkedIncleverly solved by offering a great platform on which four of its five members are people who influence business decision-making, and as many as 60% of the profiles on LinkedInare managers or people in leadership positions. It’s just what B2B companies need! Apart from the target audience, LinkedIn might not bring you as many leads as, for example, a newsletter would, but you ensure that those leads that do come in will be of good quality. Quality catches up with quantity here!
Perfect targeting
Following on from this, the campaigns on this social network will also help you ‘catch’ the right people because they offer very detailed options for targeting your audience. You sell business solutions for software companies and you need the contacts of decision makers such as CTO, CEO and other C’s? No problem, LinkedIn offers targeting by occupation or title, and as we said before, LinkedIn are a serious bunch who care for a community that understands what they are doing and why, and will thus indicate their position within a particular company or organization. Also, just like Facebook ads, this platform is very useful when it comes to targeting by special interests, because this focused way of promoting gives better results. Why? Very simple: it shows ads only to those you pre-suppose are interested in your product or service, based on the information from their profile. So you can exclusively target the people who work in a particular company, have particular skills or work in a particular industry. Clever, isn’t it? Of course there are also the standard specializations of targeting such as age, gender and the like, which help you better specify to whom you will “serve” your campaign.