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youtube advertising

WHY YOU SHOULD BE ADVERTISING ON YOUTUBE

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REACH

YouTube has 1.3 billion users—almost one-third of all people on the Internet—and users watch almost five billion videos daily. These numbers are only expected to keep increasing year over year. Because of this, YouTube provides a great opportunity for your message to reach millions of people that all have the potential of becoming prospective customers.

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TARGETING

With YouTube ads, there are many targeting options for you to choose from. These include:

  • Topic – the subject of the YouTube video content

  • Demographics – age and gender

  • Keywords – specific keywords relevant to ad

  • Placements – specific YouTube pages relevant to ad

  • Category – user interest

You can also exclude categories, keywords, and content to avoid association with videos that you don’t want.

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TIME

In comparison to other social media channels, YouTube’s users tend to spend more time on the platform. This is great for small business looking to drive more attention to their ads. On mobile specifically, YouTube reports the average session time is more than 40 minutes.

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COST

Wondering how much running a YouTube ad is going to cost? With YouTube advertising you pay per video view. So how much does advertising on YouTube cost? A typical video ad runs between $0.10 and $0.30 per view, depending on your video quality, your targeting, and your overall goal.

When watching a YouTube video have you ever seen that button that says “Skip Ad”? If so, you might be worried that you’re going to pay for a view when the user didn’t actually see your entire ad. But that’s not the case—YouTube doesn’t charge an advertiser for the first five seconds. Viewers have the option to watch an ad or else the placement is free.

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MEASURABLE

Advertising on YouTube is more measurable than television advertising. How? You can track the video’s success digitally by utilizing clicks and you can ask your customer service representatives to ask where the consumer heard of your product or service. YouTube allows you to see when someone dropped off from watching your video as well as when people watched the video more often through YouTube’s Analytics.

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